Walt Disney Internet Group Focusing On Australia
The Walt Disney Internet Group has aggressive growth plans for the Australian market by trying to increase its user base by 1 million users for its online pay content. Disney currently attracts 5 million users for the Asia-Pacific region but is currently focusing on Australia. Disney believes that one-third of it’s online revenue could come from premium subscriptions to online content.
Australia is one of the top three markets for the Disney brand behind North America and Japan.
(Additional information: Sydney Morning Herald)
