Disney’s Wide World of Sports Complex To Add ESPN Brand

Posted by Joel
May 13, 2008

The Walt Disney Company will be adding the ESPN brand to Disney’s Wide World of Sports. The plan is still in developmental stage but will involve renaming the sports complex and incorporating different aspects of ESPN into the 220-acre facility. The project aims to connect athletes and spectators with their favorite ESPN programs, personalities and elements.

“This is a natural and exciting pairing of two powerful brands to create a one-of-a-kind, immersive sports venue that will enable athletes, coaches and guests to experience sports in a whole new way,” said Jay Rasulo, chairman of Disney Parks and Resorts. “This project builds on our collaborative successes and positions us to explore more opportunities with ESPN to create new experiences for guests at Walt Disney World Resort.”