NETCOT.com

(News | Source: Market Wire)

Disney announced the launch of it’s newest studio Stage 9 Digital Media. This studio is focused on creating original, short series specifically geared towards being distributed on the Internet. Squeegees is the studios first show to be released on ABC.com and YouTube today. The show will be sponsored by Toyota. Click here to watch the show (Warning: rated PG-13).

“An integral part of our overall digital strategy, Stage 9 was created to bridge the gap between user-generated content and traditional production, and is a perfect example of how we are continually looking at innovative methods to develop, produce, market and distribute the high-quality programming that consumers demand,” said Anne Sweeney, co-chair, Disney Media Networks, and president, Disney-ABC Television Group. “By partnering with extremely talented creative individuals and producing in a variety of genres, Stage 9 has the ability and positioning to put experimental new media content on the map.”