Disney Invests In National Basketball Association (NBA) China
(News | Source: New York Times)
The Walt Disney Company will invest in the National Basketball Association (NBA) China giving them about 5% of the organization. This will give Disney broadcasting and merchandising rights for the sport. The league will work with the state-run Chinese Basketball Association which has a poor reputation for players and officiating. China is one of the NBA’s largest market outside the United States and accounts for nearly a third of all the traffic to NBA.com.
