Disney Buys iParenting
(News | Source: Playthings.com)
The Walt Disney Internet Group has purchased iParenting Media which hosts a wide array of professional and user-generated content. The site includes thousands of articles and experts along with hundreds of active mothers on its message boards. Members of iParenting will be integrated into Disney Online.
“iParenting has built a strong, trusted reputation among parents, and we feel the site is a perfect complement to our overall portfolio of family-targeted, online brands,” said Paul Yanover, Disney Online’s managing director. “This acquisition builds on the successful launch of Disney Family.com earlier this year, and the ongoing success of FamilyFun.com and Wondertime.com, by broadening our content for parents to include information about pre-natal and new baby care. We’re excited to welcome such a talented group to Disney Online.”
