Disney’s California Adventure To Get $1.1 Billion Makeover
(News | Source: Wall Street Journal)
Disney’s California Adventure is planned to get a $1.1 billion make over; the most the company has ever spent to revitalize a park. The board recently approved the investment over the next five years to help the underperforming park. The park only drew 6 million visitors compared to the 15 million at Disneyland.
The park will trace the footsteps of Walt as he arrived in Los Angeles in the 20s. The park will also feature Carthay Circle as the new icon for the park; ‘Snow White’ premiered there in 1937. The park will also increase by about 12 acres and feature more tie-ins with the companies movies.
“What we missed the mark on was not having enough for young kids compared to the Magic Kingdom,” Paul Pressler, former DCA chief, said.
