KB Home Makes Deal With Disney
(News | Source: Houston Chronicle)
Homebuilder KB Homes indicated that it has signed a deal with Disney to help boost sales of new homes. The company will offer home design features based on Disney’s popular characters. Customers will be able to choose from flooring, lighting, wall paper and other products that will feature Disney characters.
“It’s a very unique proposition that will help us sell homes, will raise our brand and will generate revenue for both companies,” said Jeffrey Mezger, KB Home’s president and chief executive.
