Walt Disney Company unveils new CD format; CDVU+
(News | Source: Reuters)
The Walt Disney Company has released their new CD format named CDVU+ which they hope to encourage people to purchase CDs and turn around the declining CD sales. The CDVU+, known as CD View Plus, has additional features on the CD such as digital magazine extras, song lyrics, band photos and other things to boost purchases. The new format also reduces waste by using recyclable packaging and no traditional CD booklet and plastic jewel case. The Jonas Brothers will be Disney’s first act to use the new format when released on August 7th. Content on a CDVU+ formatted CD can also be downloaded and accessed online. The new material has been produced exclusively for it, and not using outtakes or other left over material.
“We really believe if you’re going to give consumers what they want, we should do it in a way they’re used to,” said Ken Bunt, Hollywood Records’ senior vice-president of marketing.
