Disney’s Magical Blu-ray Tour
(News | Source: USA Today)
Disney’s Magical Blu-ray Tour is an interactive presentation, sponsored by Panasonic, which will be on a road tour through 18 malls between August 17th and December 23rd. The presentation will include widescreens, video-games, movie stations and a mini-theater. The goal of the presentation is to show off the features of Blu-ray and show the differences between it and HD DVD. Disney is one of the major supporters of Blu-ray.
“There’s a lot of consumer confusion out there, and we want to help everyone understand this amazing new technology,” says Bob Chapek, president of Walt Disney Studios Home Entertainment